Privacy Policy

How we handle your information.

This Privacy Policy explains how First Position collects, uses, and protects information when you visit first-position.io or interact with our services. We aim to write this in plain language. If anything is unclear, email us at hello@first-position.io.

Who we are

First Position is a go-to-market consulting practice serving crypto, blockchain, Web3, fintech, and SaaS companies. The data controller for this site is First Position, operating from Texas, United States. Contact: hello@first-position.io.

Information we collect

Information you provide directly

When you use the AI Diagnostic on our site, you may share information about your company, your stage, your team, and your current go-to-market motion. This information is processed by Anthropic's Claude API to generate a diagnostic recommendation. We do not store diagnostic conversations on our servers.

When you contact us by email or book a call through Calendly, you provide your name, email address, and any information you choose to share about your company or needs.

Information collected automatically

When you visit the site, our analytics tools may collect:

• Pages visited and time spent on each page
• Approximate location based on IP address (typically country and region only, with IP anonymization enabled)
• Browser type, device type, and operating system
• Referring website (how you arrived at our site)
• Anonymized session identifiers

This information is collected by Google Analytics from the moment you arrive at the site. We use it to understand traffic patterns and improve the site. You can opt out at any time by clicking "Opt out" on the cookie notice or by clicking "Reset cookie preferences" at the bottom of this page. Once opted out, no further analytics data is collected from your device.

How we use information

We use information collected through this site to:

• Provide the AI Diagnostic and respond to your inquiries
• Understand how visitors use our site so we can improve it
• Schedule and conduct strategic calls when you book one
• Send relevant follow-up communications if you ask us to
• Comply with legal obligations

We do not sell your information to third parties. We do not use it for retargeting or advertising on third-party platforms.

Cookies and tracking

This site uses cookies and similar technologies. There are two categories:

Essential cookies

Required for the site to function. These include cookies that remember your cookie preferences and any session-related state. These cannot be disabled.

Analytics cookies

We use Google Analytics to understand site usage. These cookies start collecting data when you arrive at the site and help us see which pages are popular, how visitors find us, and how we can improve the experience. We have IP anonymization enabled and we do not share data with advertisers or use it for retargeting.

You can opt out at any time by clicking "Opt out" on the cookie notice that appears at the bottom of the home page on first visit, or by clicking "Reset cookie preferences" at the bottom of this page and choosing to opt out. You can also clear analytics cookies through your browser settings.

Third-party services

The following third parties may receive data when you interact with our site:

• Anthropic: processes AI Diagnostic conversations through the Claude API. Anthropic's privacy policy.
• Cloudflare: hosts and serves this site. Cloudflare's privacy policy.
• Google Analytics: provides anonymized site usage data when you accept analytics cookies. Google's privacy policy.
• Calendly: handles call scheduling when you book a meeting. Calendly's privacy policy.
• Fontshare: serves the typefaces used on this site. Fontshare's privacy policy.

Data retention

Diagnostic conversations are not stored on our servers. They exist only in your browser session and are processed in real-time by Anthropic's API. Once you close the browser tab, the conversation is gone from our side.

Email communications and call recordings are retained for as long as our business relationship is active, plus a reasonable period afterward for tax and legal compliance.

Analytics data is retained per Google Analytics defaults (typically 14 months) unless you request earlier deletion.

Your rights

Depending on where you live, you may have rights regarding your personal information:

• Right to access: request a copy of the information we hold about you
• Right to deletion: request that we delete your information
• Right to correction: request that we correct inaccurate information
• Right to opt out: decline analytics tracking, marketing communications, or data sharing
• Right to portability: receive your information in a portable format

To exercise any of these rights, email hello@first-position.io. We respond to verified requests within 30 days.

California residents (CCPA)

California residents have specific rights under the California Consumer Privacy Act, including the right to know what personal information we collect, the right to delete personal information, and the right to opt out of the sale of personal information. We do not sell personal information.

EU and UK residents (GDPR)

If you are in the European Union or United Kingdom, the General Data Protection Regulation provides you with rights regarding your personal data. Our legal basis for processing is your consent (for analytics cookies) or our legitimate interest in providing and improving our services (for essential operations). You may withdraw consent at any time without affecting prior processing.

Security

We use reasonable technical and organizational measures to protect your information, including encrypted connections (HTTPS), secure third-party services, and limited access to data. No system is perfectly secure, but we take this seriously.

Changes to this policy

We may update this Privacy Policy as our practices evolve or as required by law. The "Last updated" date at the top of this page reflects the most recent revision. Material changes will be flagged on the home page or via email if we have one for you.